SANTANDER ORCHESTRA – IDENTITY IN MOTION
santander Orchestra is a unique cultural project connecting aspiring musicians with the world class composers
SANTANDER ORCHESTRA – IDENTITY IN MOTION
Santander Orchestra is a unique cultural project connecting aspiring musicians with the world class composers. An orchestra created of the most talented students and graduates will perform at the best polish concert halls under the wing of maestro conductors Krzysztof Penderecki and John Axelrod.
CREATIVE BRIEF
We were briefed with a draft of visual identity, which focused on artist’s hand as a physical link between the maker and his creation. To accommodate our client’s specific project, we decomposed the relation between musician and the sound he creates. Our final concept was recreating the maestro’s gesture as a virtual, three-dimensional sculpture built with interpretation of sound waves.
RESULT
It starts with one straight line, a single string just before it starts to vibrate. A moment later, flying over the sea of sound dissected to symbolic waves we begin to see a shape they create. Referencing anatomical pencil sketches, we decided on a very strong, graphic look. To achieve the feel of grandeur and distinguish perspective we added realistic depth of field. The calm, long camera take finaly revealing the object leaves us with a moment for interpretation while the score composed by Radzimir Dębski ends on a strong note.
Check it out below:
Imagined & directed by Kuba Matyka & Kamila Staszczyszyn
Music: Radzimir ‘Jimek’ Dębski
Client: Santander Group
Agency: SuperSuper
October 2015
MELT